Sunsilk believes in empowering girls into a future of possibilities, allowing them to stand up and achieve all that is possible within their imagination.
Why we need to Rethink Pink
Pink is the colour that has symbolised “Femininity” and the traditional stereotypes & restrictive norms that surround it. We believe these narrow expectations are impacting young women’s progression and potential, holding them back. Our Rethink Pink campaign aims to break these pink gender stereotypes, to introduce new meanings for Pink and open up possibilities for our young women. We want to celebrate all that it means to be pink, and the possibilities that await.