Photo by Tom Taw for AL1 - Tom.

Rock ‘n’ roll reconstructor


Damage control

Say hello to Tom Taw, our expert in dry and damaged hair. Based in London’s trendy Soho, and with over two decades of experience, he knows how to spot damaged hair a mile away. With a huge passion for the science of hair, he’s a firm believer in the philosophy that when it comes to damaged hair, prevention is always better than cure. Having learnt from some of the world’s most respected hairdressers, he’s developed an interest in combatting dry, damaged hair, while picking up a few signature tips and tricks along the way.

Hair should work for every girl. It’s all about being adventurous, without worrying about the condition of your hair.”


  • 1

    Protect it

    Use protection spray before you start heat styling.

  • 2

    Treat it

    Use regular treatments at least once a week.

  • 3

    Keep it loose

    Avoid tight hair-styles which can weaken the hair.

Read your hair’s mind

Sometimes we don’t even notice our hair’s damaged until we head to the hairdressers. Lucky for us, Tom’s got a few simple ways to tell whether your hair’s suffering from damage. Take a strand and slide your fingers up towards the scalp. If you feel a few little bumps along the way, that means that your cuticles are really porous. It’s really common for girls with coloured hair. Alternatively, take a strand of hair and place it in a bowl of water. Does it float?  If it sinks, it means there’s damage.

From sun damage to tight styles, heated tools to the environment, there are so many things that can cause damage. But that doesn’t mean we have to stress about it! Tom’s worked with Sunsilk to develop a few ranges to get our tresses back on track. His Restauração Instantânea range contains an exclusive nutri-oil complex to repair hair layer by layer, strand by strand. Finally, hair that feels like hair again!