Gonzalo Caride – Hair Designer
In his new studio (Espacio dos), Gonzalo is letting his art flow, which, he confesses, he assimilated into his life as a child, when his mother would take him with her to the hair salon. "It was something that I loved, because at that time, hair salons were inviting places. In some way, this is what I wanted to create in my studio: something personal and pleasant, not too large-scale or popular," says this young man who dedicated himself to dancing up to the age of 24: "I was dancing in a play and one day a hair stylist arrived and began asking who cut my colleagues' hair. I did. I've always liked to design cuts. When I was 14 I began to cut my own hair because in the hair salons they didn't understand what I wanted."
So, he set off with scissors and learned as he went, on the job. "Ever since I was young I've liked designing cuts. I don't like the word stylist or coiffeur. I feel that I'm a hair designer, and even though I follow trends, for me it's fundamental to build upon the style of each person before starting to cut," he comments.
The Road Traveled
Thanks to his talent, which was visible on the heads of his fellow cast members, Gonzalo received an offer to begin working as an assistant at a hair salon. After just one month, there he was with scissors in hand doing his thing with the hair of the customers. Later he headed for Brazil, where he worked for 6 months before continuing on to New York. He stayed there for one year. "I worked in a small hair salon on a corner, near Soho. It was a really crazy place; the stylists did whatever they pleased. I cut hair and did coloring."
Back in Buenos Aires again, he worked at several salons, including Staff Cerini, where he began to work on fashion production. But one day he felt that it was time to forge his own path, and so he did: "A few months ago we opened this salon and we're trying to focus on personalized service, not mass marketing. We opened the salon on our own (he and his associate, Fabián), because we wanted to work for ourselves, in accordance with our tastes and convictions. We wanted to offer something different. I've always had this image of a hair salon like the ones that I went to with my mother when I was a boy: a warm and private place, like getting back to the essence," he points out.
Trends Beyond searching for a unique look for each customer, Gonzalo stays aware of what is in fashion, and for this summer, he anticipates the return of styles from the 50's, 60's, and 70's, straighter lines, and classic and basic cuts. "I don't do things that don't satisfy me," he warns, "The style of 'flogger' kids, for example, I don't do, because I don't like to work with things that I feel lack fashion or style."